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2020 · Luxury beauty · retail launch · UK

Reveal landing for Valentino Beauty × L'Oréal Luxe × Boots

L'Oréal Luxe · Valentino Beauty · Boots

For the 2020 Valentino Beauty launch with L'Oréal Luxe and Boots, Pixelize built the reveal landing end-to-end — frontend and backend — and supported the QR-code unboxing journey sent to clients ahead of the public moment.

2020 luxury reveal LP delivered — FE + BE for L'Oréal Luxe / Valentino Beauty / Boots, with QR + unboxing client journey.

Related service
Full-page mockup of the Valentino Beauty reveal landing — L'Oréal Luxe and Boots co-branded launch experience

Context

Valentino Beauty entered the L'Oréal Luxe portfolio with a timed retail reveal through Boots. The digital surface had to feel locked, luxurious, and countdown-driven — brand lockup (L'Oréal Luxe, Valentino Beauty, Boots), hero storytelling, and a gated path that matched the physical unboxing kits clients received.

Challenge

  • Ship a campaign reveal LP under three luxury/retail brand systems without diluting any of them
  • Frontend + backend for a timed / gated experience — not a static brochure page
  • Connect the digital journey to QR codes and unboxing materials sent to clients
  • 2020 campaign delivery: production-ready for launch window, then offline after the reveal

What we shipped

Reveal landing with co-branded chrome, long-scroll launch narrative, and the supporting backend for the campaign flow. Pixelize also helped wire the QR + unboxing experience so kits and the digital reveal stayed one story.

Stack

  • Landing page
  • Frontend
  • Backend
  • QR / campaign journey
  • Responsive front

How we ran it

  1. 01

    Brief

    Brand guardrails, reveal timing, QR / unboxing touchpoints.

  2. 02

    Structure

    Scroll map and gated states for the launch window.

  3. 03

    Build

    Frontend + backend, assets, mobile pass.

  4. 04

    Journey

    QR and unboxing path aligned with client kits.

  5. 05

    Launch

    Go-live for the 2020 reveal window.

Outcomes

  • 2020

    Valentino Beauty reveal LP delivered

  • FE+BE

    Full-stack campaign landing

  • QR

    Unboxing journey for client kits

Named 2020 campaign engagement. No live public URL — the reveal LP was campaign-scoped and is offline. No confidential traffic metrics disclosed.

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