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2020 · Marketing analytics · Brazil

WordPress institutional site for Avantare: data-driven marketing, live in 2020

Avantare

Avantare — a Brazilian marketing agency focused on analytics and performance — needed an institutional site that could carry their service story: Marketing Analytics, Performance, consulting, and training. In 2020 we shipped a WordPress property built around “marketing por dados,” clear IA, and editorial ownership for the team.

2020 WordPress institutional site live — data-marketing narrative and service structure on avantare.com.br.

Visit the siteRelated service
Screenshot of the Avantare homepage — institutional site for a data-driven marketing agency with Marketing Analytics navigation

Context

Avantare sells transformation through data: analytics, performance, consulting, and training — not a generic creative brochure. The site had to read as a specialist agency: hero and nav that map to real offers, content space for ideas and trends, and a contact path for prospects who already think in metrics.

Challenge

  • Position a data/analytics marketing agency without sounding like a generic digital shop
  • Structure services clearly: Marketing Analytics, Performance, consulting, training
  • Ship WordPress the team could own for pages, ideas, and ongoing content
  • Delivery in 2020: institutional cutover on the official domain

What we shipped

WordPress institutional site for avantare.com.br: homepage framed around data-driven marketing, navigation aligned to analytics/performance/consulting/training, content templates for ideas and trends, and contact as the commercial CTA. Focus: credible institutional surface for a metrics-led agency — not a theme demo.

Stack

  • WordPress
  • Institutional site
  • Content model
  • Service architecture
  • Responsive front

How we ran it

  1. 01

    Brief

    Positioning, service map, editorial needs.

  2. 02

    Structure

    Nav map: analytics → performance → consulting → training → contact.

  3. 03

    Build

    WordPress templates, assets, forms, mobile pass.

  4. 04

    Launch

    2020 go-live on the official domain.

  5. 05

    Handoff

    Editorial playbook so the team owns day-to-day updates.

Outcomes

  • 2020

    Institutional WordPress site delivered

  • WP

    Editorial autonomy for services and content

  • Nav

    Service structure mapped to the agency offer

Named 2020 engagement. No confidential traffic or revenue metrics disclosed. Official domain linked; the site may have evolved since launch.

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