2019 · Healthcare · care homes · United Kingdom
Institutional WordPress site for Forest Healthcare care homes (UK)
Forest Healthcare
Forest Healthcare — a UK provider of residential and specialist care across multiple homes — needed an institutional website that families and referrers could use to find homes, understand care types, and start an enquiry. In 2019 Pixelize delivered the WordPress property that presents the network and routes visitors into contact.
2019 institutional WordPress site live — care-home network, care-type navigation, and enquiry paths on foresthc.com.
Context
Forest Healthcare operates residential and specialist care homes in the UK — nursing, dementia, rehab, respite and related pathways. Families under stress need a clear path: find a nearby home, understand the care type, then enquire. The site had to read as a trusted care provider, not a generic brochure.
Challenge
- Position a multi-home UK care network with trust and clarity for families and referrers
- Structure care homes and care types so visitors can find the right service without guesswork
- Ship a WordPress institutional site the team could update for homes, news and enquiries
- 2019 delivery: production cutover on the official foresthc.com domain
What we shipped
Institutional WordPress site for foresthc.com: homepage framed around the care-home network and specialist services, navigation for homes and care types, enquiry CTAs, and editorial space for news. Built so content and home listings could evolve after launch.
Stack
- WordPress
- Elementor
- Institutional site
- Information architecture
- Responsive front
How we ran it
- 01
Brief
Brand, home network, care-type map, enquiry goals.
- 02
Structure
Nav map: homes → care types → advice → about → contact.
- 03
Build
WordPress templates, assets, forms, mobile pass.
- 04
Launch
2019 go-live on the official domain.
- 05
Handoff
Editorial playbook for ongoing home and news updates.
Outcomes
2019
Institutional WordPress site delivered
WP
Editorial ownership for homes, care types and news
UK
Care-home network surface live on foresthc.com
Named 2019 engagement. No confidential traffic or enquiry metrics disclosed. Official domain linked; content may have evolved since launch.
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