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2023 · Real estate · vacation club · Brazil

Launch landing for Residence Club Gramado | Hard Rock Hotel

Meu Clube de Férias · Residence Club Gramado | Hard Rock Hotel

Meu Clube de Férias needed a launch page for Residence Club Gramado under the Hard Rock Hotel brand — fractional ownership (multipropriedade), destination story, and lead capture for sales. Pixelize built the WordPress landing that presents the product and routes prospects into contact.

Launch LP live for Residence Club Gramado | Hard Rock Hotel — brand narrative, product sections, and lead capture on meuclubedeferias.com.br.

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Full-page screenshot of the Meu Clube de Férias launch landing — Residence Club Hard Rock Hotel Gramado

Context

Residence Club Gramado is a fractional-ownership vacation club tied to the Hard Rock Hotel project in Gramado (Serra Gaúcha). The commercial surface had to sell lifestyle and multipropriedade clearly — Hard Rock energy, Gramado as stage, unit types, complex scale, FAQ — and convert into qualified leads, not a static brochure.

Challenge

  • Launch LP for a licensed Hard Rock Residence Club product — brand weight without confusing ownership/licensing
  • Explain multipropriedade / shared economy in plain language for a high-consideration purchase
  • Long-scroll storytelling: hero, benefits, complex, apartments, destination, Hard Rock history, FAQ, repeated CTAs
  • Lead forms wired for sales follow-up (call / WhatsApp paths)

What we shipped

WordPress launch landing at meuclubedeferias.com.br: hero and campaign narrative, shared-economy positioning, complex metrics and apartment types, Gramado destination block, Hard Rock history, multipropriedade FAQ, and “Seja um Rockstar” lead forms for commercial capture.

Stack

  • WordPress
  • Landing page
  • Lead capture
  • Information architecture
  • Responsive front

How we ran it

  1. 01

    Brief

    Product, brand guardrails, sales funnel goals.

  2. 02

    Structure

    Scroll map: story → proof → product → FAQ → convert.

  3. 03

    Build

    WordPress templates, assets, forms, mobile pass.

  4. 04

    Launch

    Go-live of the commercial LP on the official domain.

  5. 05

    Handoff

    Editorial and form ops for the commercial team.

Outcomes

  • 2023

    Launch LP delivered for the Gramado product

  • LP

    Long-scroll commercial landing in production

  • Leads

    Contact forms as the sales entry point

Named engagement. No confidential traffic or sales metrics disclosed. Official domain linked; content may have evolved since launch.

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