All cases

2020 · Beverages · United States

HTML → WordPress: 2020 migration of Tropical Fantasy’s brand site

Tropical Fantasy

Tropical Fantasy — a US beverage brand (juices, lemonades, teas, and more) — needed to leave a static HTML site for a CMS the team could own. In 2020 we migrated the property to WordPress, structured pages for editorial autonomy, and built SEO into the templates — not as a later patch.

2020 HTML → WordPress migration live — editorial autonomy in the CMS and SEO-ready pages on tropicalfantasy.com.

Visit the siteRelated service
Screenshot of the Tropical Fantasy homepage — beverage brand site with festival hero and product categories

Context

The brand site carried product lines and campaign storytelling, but static HTML made routine content updates slow and dependent on developers. Tropical Fantasy needed a WordPress foundation so marketing could publish and adjust pages without a deploy for every copy change — while keeping a clear path for organic search.

Challenge

  • Migrate from static HTML to WordPress without losing brand surface or URL equity
  • Give the team real CMS autonomy for products, campaigns, and pages
  • Ship page templates with SEO basics in place (titles, structure, indexable content)
  • Delivery in 2020: cutover to a maintainable WordPress property

What we shipped

WordPress rebuild of tropicalfantasy.com: content model and templates for brand/product pages, editorial workflow so the team could update without touching HTML, and on-page SEO structure baked into the templates. Focus: CMS ownership and searchable pages — not a theme demo.

Stack

  • WordPress
  • HTML → WP migration
  • Content model
  • SEO on-page
  • Editorial templates

How we ran it

  1. 01

    Inventory

    HTML pages, URLs, content types, redirect map.

  2. 02

    Model

    WP content types and templates for brand/product storytelling.

  3. 03

    Build

    Theme/templates, SEO base, migration of content.

  4. 04

    Launch

    2020 cutover and redirects on the official domain.

  5. 05

    Handoff

    Editorial playbook so the team owns day-to-day updates.

Outcomes

  • 2020

    HTML → WordPress migration delivered

  • CMS

    Editorial autonomy for brand and product pages

  • SEO

    Pages structured for organic search

Named 2020 engagement. No confidential traffic or revenue metrics disclosed. Official domain linked; site may have evolved since the migration.

Want a case like this for your business?

Free 30-min consult — we map the highest-ROI path.